Why is this ad so effective? First of all note that in our last election nearly half of all eligible voters decided to stay home.
Why? Do people not care about the democratic process? Do they think their votes don't matter? Nope, that's not the reason. They stayed home because Stephen Harper has succeeded in turning people off of politics by doing all he can to appeal to the lowest common denominator.
Obama energized the U.S. electorate by elevating the level of political discourse. The same dynamic can take place in this country if we have parties and leaders willing to engage voters in a mature discussion. It will be extremely difficult trick for a party like the Greens to pull off given their low profile and, (I assume) light war chest.
But they're trying, and by passing this along you can too.
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