Friday, September 28, 2012

Leading or aspiring to lead? Invest in 'The Power of Communication' - (Book Review)

Author Helio Fred Garcia, Executive Director of Logos Institute for Crisis Management and Executive Leadership has written an important book for individuals who are in positions of leadership, and for those aspiring to leadership roles.  

This excellent work has already received some pretty hefty endorsements and positive reviews from business leaders and luminaries such as: Jeffrey Bleustein - Retired Chairman and CEO, Harley Davidson Inc and Amy C. Edmondson - Novartis Professor of Leadership and Management, Harvard Business School...among numerous others.  

I hardly think the opinion of Canadian Soapbox warrants comparison, but regardless I am more than pleased to suggest that reading this book will provide those committed to improving their leadership skills with invaluable tools and insight.  

There are many books that can help seekers of success: The 7 Habits of Successful Highly Effective People, The One Minute Manager, How to Win Friends and Influence People, The Art of War.  That's just a few titles and there are many more.  

Helio Fred Garcia's 'The Power of Communication - Skills to Build Trust, Inspire Loyalty, and Lead Effectively' belongs on the same shelf for those looking to hone their leadership skills.

Mr. Garcia uses examples from politics, business, entertainment and the military to illustrate how leaders in today's world require not just effective, but outstanding communication skills if they're to succeed at winning the hearts and minds of stake holders in our hyper connected world.  Using the USMC's publication 'Warfighting' as his template, the author applies the Marine Corp's philosophies on military engagement to teach readers how to prevail in situations where leadership and communication are key.  

Effective communication has always been important, but in today's digital age with so many tools and avenues available it is beyond essential.  This book provides more than just insight, readers are given practical tools and checklists to assist them in their quest for improvement.  

It doesn't mater whether you're the CEO of a multinational corporation, the manager of a small sales force, or even coaching a sports team.  Effective leadership requires effective communication skills.  You can have all the know how and expertise in the world, but if you can't get buy in from individual stake holders, then you're operating with a serious handicap.  

The best athletes practice their craft constantly, those interested in being the best possible leaders need to do the same. Reading and applying the lessons in The Power of Communication will provide serious aspirants with invaluable tools to help them excel at communicating and ultimately leading.

Full disclosure as always.  I received zero compensation for the writing of this review, only a copy of the book which I intend to revisit again and again.  

If you'd like to purchase the book you can visit this link:

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